How to use ChatGPT for content marketing 

4 min read
May 31, 2023

As the world becomes increasingly digitised, the importance of content marketing for even a small business’ success cannot be over-stated. 

Creating content that resonates with your target audience and generates engagement is essential to any good marketing strategy. However, generating high-quality, original, and engaging content is time-consuming and can be challenging when you only have limited resources. 

This is where ChatGPT can come in as a valuable tool to help you create content quickly and efficiently. To unleash the best of ChatGPT for your small business it’s important to know what tasks it is well suited for, how to get it to perform them, and what its limitations are. In this article, we’ll give a few helpful suggestions so you can better understand how to get the most out of this AI tool for your small business.  

Create simple copy for your website

Whatever your business is, it is almost certain that you need clear and concise written content for your website, online shop or marketing materials. ChatGPT can help generate simple content very quickly so is a useful tool to assist with tasks such as these. 

For example, if you wanted a product description for an item in your online shop, you could input some key details about your product and then ask ChatGPT to ‘create a product description for this item.’ 

Or, if you wanted to come up with some terms and conditions of a service you provide you could input some of the key terms and then ask ChatGPT to ‘write the terms and conditions of service including these details.’ 

Remember, you will need to input the key information into ChatGPT yourself. You will also need to proofread for errors and readability before you publish.  

Boost engagement with captivating headlines, titles, captions, or slogans

With content marketing, attention is the name of the game. It is critical to grab a consumer’s attention and keep it. ChatGPT can be useful for creating snappy titles, headlines, brand names, slogans, or social media captions that help you stand out and generate consumer engagement. 

There have been a number of people who have used ChatGPT to come up with brand names. But there are other aspects of branding it could help with. For example, when it comes to a newsletter or blog post, titles are the first thing your readers see and can determine whether they click through to read the rest of the content. With ChatGPT you could generate a compelling title or strap-line that grabs your audience’s attention and encourages them to read on.

You would need to give a suggestion of keywords that represent your brand and the topic you’re covering. For instance, if you were writing about skincare products you might include ‘beauty’, ‘organic’ or ‘luxury’. You can then tell ChatGPT, ‘I need a title for my blog post on organic skincare. Can you suggest some that include the words….?’ You can ask for more suggestions and keep going until ChatGPT generates one you like. 

Generate new ideas to enhance content creativity

It can be hard to keep things fresh, especially when you want to post new content regularly. ChatGPT may not be able to create high-quality unique content like a long-form article but it could help you come up with some ideas for creative content. 

By inputting a few keywords related to the topic or issue you want to engage consumers on, ChatGPT can produce suggestions or ideas for new content. So if you have a blog or a newsletter, you could ask ChatGPT to come up with ‘ideas for articles about Content Marketing’ (or any other topic) and use it as a draft to develop.  

This allows you to save some time and can be helpful for creating the structure of an article very quickly. 

What are the limitations? 

ChatGPT can be an excellent tool for content creation. But there are some limitations and legal issues that you need to be aware of. 

First, ChatGPT works by re-hashing information that has already been input. So before you fire your content writer, remember that human creativity is unmatched when it comes to creating something highly original and well-thought-out, rather than generic, good-sounding, and superficially informative. 

Second, there is the significant legal issue of copyright infringement. ChatGPT is trained on vast amounts of text data, and there is always a risk of creating content that infringes on someone else’s copyright. 

As well as this, the fact that more and more people are using ChatGPT to create content means that there will be a kind of echo chamber, where all content starts to look the same. 

To avoid making your marketing material generic, bland, and unoriginal, and ensure that the content you generate using ChatGPT does not infringe on any copyright laws, you will need to have some human involvement and creativity: whether it’s reading the content of your competitors to ensure that you stand out from the crowd, or adding your own flare to marketing materials. 

In the end, ChatGPT isn’t a person and doesn’t know your business or customer base better than you. Human judgment is required for it to be used well. So you may still need a freelance copy/content writer or marketing expert to help you with content creation and marketing strategy.

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