Christmas is one of the busiest times of the year for online food delivery services.
With supermarkets offering festive slots months in advance and courier vans working overtime, more households than ever rely on online orders to get their Christmas dinner ingredients delivered straight to the door.
But with high demand comes higher risk: missed deliveries, substitutions, damaged goods and last-minute cancellations can easily derail your festive plans. Here’s our advice on how to protect your Christmas dinner from disaster.
We’ve previously covered the common complaints we see when it comes to online food deliveries. During the festive season some of these get worse – as well as new issues that may arise.
Delivery slots around Christmas often run behind schedule due to volume and weather disruptions. A late delivery can cause panic if you’re relying on fresh ingredients for Christmas Day. And if your plans change or you accidentally miss your delivery slot, it may not be possible to re-arrange it – plunging your plans in chaos.
Out-of-stock products will become even more of a problem in the run-up to Christmas — especially turkeys, speciality meats, desserts, and seasonal produce. While the supermarket may try to make a substitutions, these may not match your needs or quality expectations, leading to frustration and foiled dinner plans.
As the pressure is piled on delivery drivers and packers your food order is more likely to have a rough time in transit. Soft items like pastries, vegetables, and fruits can get crushed or bruised during frantic delivery runs. Chilled food left unrefrigerated for too long may arrive at unsafe temperatures.
If suppliers are overloaded or drivers call in sick, retailers may cancel an entire order with little notice. This leaves consumers scrambling to find last-minute replacements.
Promotions might not be applied, weights may differ from what you ordered, and festive markups can sneak in. If you’re not checking receipts carefully, you may pay more than expected.
Some customers report paying for premium delivery passes only to find no Christmas week slots available — or slots disappearing before checkout is complete.
Most supermarkets open Christmas delivery slots several weeks, sometimes even months, in advance. To ensure you don’t miss out, make sure you set alerts, mark the date, and book the earliest slot you can.
When it comes to deciding on your delivery slot, we suggest that you choose one on the 22nd or 23rd instead of Christmas Eve. You’ll still get fresh produce, but should a problem arise you’ll have time to get it sorted. For instance, if something is out of stock, physical stores may still have replacements.
You can often mark individual items as “no substitution.” Good candidates for this option include:
Turkey or main protein
Dairy-free or gluten-free products
Speciality desserts
Expensive alcohol
For basic items like carrots or potatoes, substitutions may be fine.
At this busy time of year it is worth being extra vigilant. Retailers sometimes change estimated weights or swap items before dispatch. When double-checking your confirmation emails, keep an eye out for:
unexpected price increases
missing items
weight reductions
substitutions you didn’t approve
If something is wrong, contact customer service immediately.
Christmas deliveries are often packed in bulk, and chilled items may warm up during long rounds.
Checking temperatures as soon as things arrive means that you can report any cold food that isn’t properly chilled straight away and request a refund.
Even the best-planned order can fail at Christmas. Make sure that you have a workable backup option by ensuring that:
you know your nearest supermarket opening times
you keep a few non-perishables on hand
you have frozen or alternative mains available if turkey stocks run low
It’s better to have a Plan B ready than to panic on Christmas Eve.
Retailers must supply goods as described, of satisfactory quality and fit for purpose. So if any items from your Christman shop are missing, substandard, unsafe, delivered late (when timing was essential) you’re entitled to a refund or replacement.
To ensure you can get any issues resolved make sure that you take photos of any damaged or spoiled food and contact the retailer’s customer service as soon as possible.
Screenshots of substitutions, confirmation emails, delivery drivers’ messages, and photos of damaged items can help if you need to escalate a complaint.
If you have any thoughts on this topic, or any other consumer issues you would like us to cover, feel free to get in touch with us at support@resolver.co.uk.
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